DraftKings launches first-ever racing product

DraftKings has launched DK Horse, its first-ever horse racing product, in twelve states and expects to launch in additional stated by the Kentucky Derby on May 6. The standalone, DK Horse-branded app allows eligible customers to access pari-mutuel wagering on horse racing. This launch follows the multi-year deal signed in November 2022 by DraftKings and Churchill Downs Incorporated to power the advance deposit pari-mutuel wagering technology for DK Horse.

DK Horse customers will be able to wager on some of the most renowned horse races in the U.S., including Churchill Downs’ premier racing products like the Oaks and Derby. It will also give customers the ability to handicap races, wager, and stream video of races all within their DK Horse account. Furthermore, DK Horse will offer a betting guide to inform its customers of upcoming races and the various ways to wager. “Together with Churchill Downs Incorporated, an industry leader with a deep-rooted history in horse racing, we will deliver an innovative, mobile customer experience,” said Jason Robins, CEO and Chairman of the Board of DraftKings. “Our goal is to provide our customers with best-in-class-sports and gaming products, and we expect DK Horse to provide a fun and new way to engage with renowned races like the upcoming Run for the Roses.”